Innovation needs marketing – and that to the inside


5 steps to get your employees on board for innovations and keep them there Innovation is a top priority in almost every company. And yet many innovation activities fail. To innovate successfully in a company, companies must invest as much energy in the marketing of innovations as in the innovation itself. Just as important as marketing to the customer is marketing to your own employees. […]

Innovation needs marketing – and that to the inside2019-06-28T11:43:19+02:00

Is success hereditary?


As part of our project on Regional South Westphalia 2025, we sat together as a team and first asked ourselves who the typical South Westphalian is. When it came to the South Westphalian entrepreneurs, Chris asked the question: Do entrepreneurs inherit success to their children? […]

Is success hereditary?2019-04-14T17:12:32+02:00