Innovation needs marketing – and that to the inside

2019-06-28T11:43:19+02:00

5 steps to get your employees on board for innovations and keep them there Innovation is a top priority in almost every company. And yet many innovation activities fail. To innovate successfully in a company, companies must invest as much energy in the marketing of innovations as in the innovation itself. Just as important as marketing to the customer is marketing to your own employees. […]