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Innovation needs marketing – and that to the inside

5 steps to get your employees on board for innovations and keep them there Innovation is a top priority in almost every company. And yet many innovation activities fail. To innovate successfully in a company, companies must invest as much energy in the marketing of [...]

Open Innovation is not a coffee party

Communication can be the death of good ideas - 2 tricks to make Open Innovation even better. Innovative companies allow consumers to participate in their innovation process within the framework of Open Innovation and burn millions of dollars because they let them communicate with each other. Successes are modest [...]

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