Innovation needs marketing – and that to the inside


5 steps to get your employees on board for innovations and keep them there Innovation is a top priority in almost every company. And yet many innovation activities fail. To innovate successfully in a company, companies must invest as much energy in the marketing of innovations as in the innovation itself. Just as important as marketing to the customer is marketing to your own employees. […]

Innovation needs marketing – and that to the inside2019-06-28T11:43:19+02:00

Open Innovation is not a coffee party


Communication can be the death of good ideas - 2 tricks to make Open Innovation even better. Innovative companies allow consumers to participate in their innovation process within the framework of Open Innovation and burn millions of dollars because they let them communicate with each other. Successes are modest Open Innovation is one of the methods that has been driven through the village like a sow (german saying) in recent years. "You need to open up," "Be transparent," "Engage your community." - yes, all right, but it's also about the "how". Dell's Idea Storm site has collected more than 25,000 [...]

Open Innovation is not a coffee party2019-06-23T09:42:57+02:00